My Marketing Approach

Marketing is the promotion and selling of a product and is one of the most important (if not THE most important) aspects when it comes to selling your home. A home that is marketed properly has the best chance of getting noticed and receiving a high offer in a short amount of time. I have a plan put in place to effectively expose your property to the most buyers as possible. I use the industry best practices and techniques and stay current with all the latest new advertising trends. Here is a list of my most important marketing activities:

professional photography

1: Professional Photography

Quality photos will showcase your property in the best possible way. The right techniques and practices when taking photos is key. Some of these that I include are:

  • HDR techniques
  • high-resolution photos
  • post processing
  • RAW image shooting
  • wide-angle lenses

2: Video Walkthrough Tours

Going a step beyond photo is using video to showcase your home. Video is the best way to guide the potential buyer through the very best features of the home. Shot in full HD 1080p on my Canon 70D, my videos are 100% produced and edited by me. This is so I can be behind the full creative process of showcasing your home to the public. Check out some of my latest videos on my YouTube channel.

video walk through tour

3: Social Media Coverage

Almost all buyers start the home buying process online and the Internet has some amazing outlets to reach potential buyers – social media being the most important. Utilizing all the best channels I am able to reach tens of thousands of people in a targeted audience. Here is some proof of the results:

social media coverage

youtube campaign

YouTube Campaign

  • Featured on my personal channel
  • Optimized video, tracked results
  • 500-700 avg video views

Targeted Community Facebook page

My pages have an audience reach in Brantford of over 30,000

targeted community facebook page

afcebook ad campaign

Facebook Ad Campaign

  • Targeted ad sets
  • New ways to get to specific demographic groups and area specific targeting
  • 5,000 – 12,000 person reach

jake eivers search home faster

My personal website has been Search Engine Optimized and targeted to be recognized by the biggest search engines as being an important page when it comes to Brantford & area real estate. My site receives over 150 unique visitors per week.

Featured Listing & Full Details

Your home is showcased as a feature listing on my site and the best part is that is acts as the hub of information for your listing. There a buyer can find all of the relevant information they will need before coming to see your home in person – Full mls listing (showing room sizes), video link, google map location, floor plan layout, pictures and additional pictures and full description are included.

featured listing and full detail

mega open house optional

MEGA Open Houses (optional)

Within a few km range around your house there are always people who know someone that would want to move to their neighbourhood (friends, family, co-workers), so letting them know that your home is for sale in the best possible way is essential!

If you would like for me to conduct open houses, the goal is to let as many neighbours know as possible. I host wine and cheese parties and deliver about 100 invitations to your immediate neighbours to come and see your home and be advocates to any potential buyer they may come across.

door knocking campaign

Just Listed Door Knocking Campaign

Your neighbours and street will get a personal letter informing them of your home being listed. A snapshot is provided to give them all details of your home. The goal is to hand out about 100 handouts to your immediate neighbours.

realtor networking

Realtor Networking

About 90% of real estate transactions involve a realtor. Knowing how to network and letting the realtor community know about your listing is vital. From broker tours, phone calls to email blasts, the local realtor community (who are working with the majority of buyers) will be completely in tune with your new listing.

buyers database

Buyers Database

My goal is to speak with 10-20 new people everyday to try and match buyers and seller together. There are 2 marketing approaches: Pro Active and Passive Marketing. Pro-active marketing includes activities such as this.

print media

Print Media (optional)

Not as effective as years prior, but used correctly yields results. Announcing an upcoming open house or new listing, print media still has some value.

Marketing Checklist

  • ⊗ Attempted With Another Agent and Failed
  • Contacted Jake and Scheduled an Appointment
  • Met With Jake to Discuss New Strategy For Selling My Home
  • Formal Listing Presentation
  • Executed Sales Agreement
  • Market Analysis Completed
  • Sales Price Established
  • Marketing Campaign Started
  • Signage installed
  • Property profile submitted to multiple listing service
  • Professional photography taken of interior and exterior
  • Property website launched
  • Property brochure delivered
  • Direct mail campaign
  • Social Media campaign
  • Telephone campaign
  • Email campaign
  • Office Preview, Broker Preview, Showings and Open Houses
  • Offer(s) Received
  • Offer(s) Negotiated
  • Offer Accepted
  • Inspections and Disclosures Completed
  • Conditions Removed
  • Property Closes
  • Refer Friends to Jake & his Team!

Pricing Strategy

Pricing a home is the final step before selling – however this is one of the most challenging aspects a homeowner will face. A properly executed CMA or Comparative Market Analysis must be done. This analysis takes into consideration all relevant past sale information of homes that have previously sold and all currently active homes for sale. Adjustments for price are necessary while taking into consideration these two data sets. Therefore, knowing the competition (what other homes are for sale currently) and being strategically positioned within them while knowing what a buyer will pay for your home is key.

Here is a sample for what a Comparative Market Analysis would include:

– Competitors Analysis (Active Listings)
– SWOT Analysis (Strengths, Weakness, Opportunities, Threats)
– Direct Comparable Sales Analysis
– Average Price Change Analysis
– Improvement & Renovation Adjustments
-Overall Market Performances

market performance chart

My Track Record

Since getting my real estate license in 2010 I have been amongst the top-producing realtors in Brantford. Having won top awards and being voted a top realtor, I have the knowledge and experience to effectively execute a real estate transaction. Interview me and I will show you why I’m the Realtor for the job!

Last year’s highlights:

45 separate transactions

Brant News readers choice platinum winner


Map of individual Sales in 2014
map of individual sales in 2014

Written Reviews

sellers testimonial 1

selles testimonial 2

In Closing

Thank you for reading this guide, I hope you find it useful in better understanding my services as a Realtor.

I take pride when it comes to being hired as the professional that will sell the place you call home. My personal guarantee is that if you are ever unsatisfied with my levels of service as a Realtor, then you are welcome to cancel your listing with me at any time. However, I don’t believe that will happen since I am 100% confident that I will succeed in the job of selling you home!

Now the next step is to simply contact our office to schedule a private appointment to put me to work for you!



jake eivers sign





Jake Eivers

Century 21 Professional Group

Direct: 519 209 8010

Office: 519 756 3900

Email: [email protected]